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Shah Rukh Khan is reinventing himself as a formidable businessman

Movies produced by Red Chillies always make money, even though the distributors might not, said a trade analyst

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Surajeet Das Gupta New Delhi
Shah Rukh Khan has not always been a critics’ favourite. His performance seldom makes the grade, and yet they can't afford to miss his films. The faint praise they sometimes bestow on him is made up for by the immense respect that he commands because, every now and then, he manages to sweep them off their feet. His fans don’t call him "King Khan" for nothing. But even kings vie for empires.

Khan’s movies, even the ones made on mammoth budgets, have been known to break even much before their release. It’s his star power that sells them and his

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