Snippets: Influence of digital assistants on customer experiences

Believe it or not, the "behaviour" of digital assistants is also a factor for customers while making a choice for which one to go with. At least that is what the findings of a new research on the effects of inserting personality in chatbots and virtual assistants would like us to believe. The study which was shared by Haptik, which claims to be the world's largest conversational artificial intelligence platform, has revealed that urban English speakers overwhelmingly prefer virtual assistants that exhibit a friendly personality — rating them higher than more impersonal, purely "transactional" assistants when it comes to factors