Social media reverberates with the roar of greasepaint marketers

Actors blur the personal and professional to drive the online chatter for a string of newly released movies

A new generation of actors is bringing their social media skills and huge fan followings to bear upon their movie releases. Vicky Kaushal, Ranveer Singh, Alia Bhatt, Sonakshi Sinha, Sara Ali Khan and many others are going beyond the usual marketing techniques of sharing a few songs or posting updates on their movies, these actors are keeping the greasepaint on as they turn brand ambassadors for their movies on Facebook, Instagram andTwitter.

Take Ranveer Singh, who is probably the savviest marketer among