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Storytellers ride the OTT boom to feed growing demand for streaming video

An eclectic bunch of content factories have emerged to feed growing demand for streaming video

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Vanita Kohli-Khandekar Pune
Raghav Subbu’s Kota Factory begins with 16-year-old Vaibhav’s journey from Itarsi to Kota. His struggle and that of thousands of young Indians to crack the entrance tests to either the Indian Institutes of Technology or medical school is told in black and white. Season one of Kota Factory, funded by Unacademy and made by TVF, launched on YouTube in April 2019. The first episode hit 60 million viewers: all five episodes averaged 35 million. Not surprisingly, Netflix picked up the second and (upcoming) third season, too. Kota Factory and Panchayat (Amazon Prime Video) are among the top 20 OTT shows in India (in the year they were

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