Subsidy, tax breather to boost MICE tourism industry in Rajasthan

On average 20-25 million tourists visit the desert state every year

Rajasthan, which is famous for leisure travel because of its rich heritage, art, and culture, has decided to heavily promote meetings, incentives, conventions, and exhibitions (MICE) tourism.

The MICE market is one of the fast-growing ones, and Rajasthan is a popular tourist destination that offers almost everything a business traveller wants, except snow-clad mountains and beaches.

“We have decided to identify locations for MICE tourism, listed by the tourism department. A cell is planned to be set up to facilitate approvals for promoters establishing convention centres of national and international standards,” said a senior official of the Rajasthan tourism department.

“The desert state