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Switzerland Tourism in promoting winter tourism with a new campaign to increase the footfalls of Indian visitors.
Switzerland has witnessed a strong growth in the number of tourists travelling from India in the year 2015. After a relatively stagnant growth over the last 3 years, 2015 has seen a huge surge in Indian tourists with a growth of 26.7% recorded during January to June this year. June was one the best months with over 40% growth over 2014, Switzerland Tourism said in a press note today. It did not disclose the number of arrivals.
We have launched "In love with Switzerland campaign" and with this we expect to see a rise of 15 to 20% overnights in the winter months. We expect most of this growth to come from main metro cities as this product is for the more evolved tourist. What we also want to showcase in this campaign is that winter in Switzerland is not only about skiing but has a lot of options for the first time winter tourist," said Claudio Zemp - Director (India) of Switzerland Tourism.
