Indian film production house and music label T-Series is leading Swedish YouTuber PewDiePie's channel by more than 33,000 subscribers and has become the world's No 1 YouTube Channel.
Currently, T-series has over 90,528,290 subscribers, while PewDiePie has a subscriber count of 90,494,295.
The battle between the two channels has been going on for long. T-Series head honcho Bhushan Kumar started the #BharatWins campaign on social media, urging people to help in making T-Series the world's most subscribed YouTube channel.
"There is an Indian YouTube channel on the brink of becoming World's No.1. It has taken us a lot of effort