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The new face of luxury: No one holidays anymore, they have 'experiences'

Tailored luxury experiences with the most minute of details charted out for discerning travellers is the way forward

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Nikita Puri
Luxury travel isn’t just about personal butlers, seven-star resort stays and limo airport shuttle rides anymore. It isn’t simply about making Instagrammable memories at Ibiza, the world’s enduring party capital. Or a multi-course dinner at the Eiffel Tower. Or a Maldives hideaway whose infinity pool opens up into the ocean. Instead, travel luxury is about experiences suited to fit the increasingly picky customer to a T.

“One used to think that Indians didn’t go on vacations to ski or go horse-riding, but all of that has changed in the past few years,” says Amit Kalsi of Delhi-based Experiential Travel Journeys.

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