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Theatre owners, distributors, and producers may soon lower the prices of cinema tickets to attract more viewers. This follows the success of the Rs 75 ticket on World Cinema Day, 2022, which attracted 6.5 million viewers, a report in Mint stated.
Currently, tickets cost nearly Rs 350-400 in India. This, according to analysts, is very high for an average consumer in India. On top of that, the prices of food and beverage are also very high.
The slashing of ticket rates may at first be tried with small and mid-budget movies. These will include evening and night shows as well as
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