A toddler with birthday cake smeared across his face, grins delightedly at his mother. Minutes later, the image appears on Facebook. A not uncommon scenario – 42% of UK parents share photos of their children online with half of these parents sharing photos at least once a month.
Welcome to the world of “sharenting” – where more than 80% of children are said to have an online presence by the age of two. This is a world where the average parent shares almost 1,500 images of their child online before their fifth birthday.
But while a