Home / India News / TV ad volumes rise 39% in Jan-April; coming months likely to be challenging

TV ad volumes rise 39% in Jan-April; coming months likely to be challenging

The trend is in line with what has been visible since the 'unlock' phase began last year, when pent-up demand began pushing up ad volumes on TV

tv, TELEVISION, ad volumes, advertisements, TRP, viewership

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Ad volumes for sectors such as fast-moving consumer goods, e-commerce and building equipment witnessed a sharp increase in April 2021 as compared to the same period in 2019 and 2020, the agency said

Viveat Susan Pinto Mumbai

2 min read Last Updated : May 14 2021 | 1:28 AM IST

Advertising volumes on television between January and April this year surged to 39 per cent, a multi-year high, versus the same period in 2020, the Broadcast Audience Research Council of India (BARC) said.

The trend is in line with what has been visible since the 'unlock' phase began last year, when pent-up demand began pushing up ad volumes on TV.

However, advertising experts said the year-ago period, especially April, was constrained by the nationwide lockdown, and warned that the coming months could be challenging owing to the second Covid-19 wave. BARC said television continued to be resilient even during tough times. “Advertisers

Topics : Indian television advertisements BARC TV viewership

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