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UP to partner Amazon for global marketing of traditional industries

UP has already signed a Memorandum of Understanding with Amazon for showcasing 'UP Khadi' over its online marketplace apart from training artisans

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Uttar Pradesh Chief Minister Yogi Adityanath addresses a press conference on completion of four years of Narendra Modi government at the Centre, at the party office in Lucknow on Saturday | Photo: PTI

Virendra Singh Rawat Lucknow

3 min read Last Updated : Jul 24 2018 | 5:04 PM IST

To boost traditional industries under its ambitious ‘One District One Product’ (ODOP) scheme, the Yogi Adityanath government is mulling to partner with US ecommerce major Amazon for global branding and marketing.

While, UP has already signed a Memorandum of Understanding (MoU) with Amazon for showcasing ‘UP Khadi’ over its online marketplace apart from training artisans, the state is talking to the ecommerce major with regards to more than half dozen other traditional products.

UP Mirco, Small and Medium Enterprises (MSME) secretary Bhuvnesh Kumar told Business Standard Amazon had already agreed to showcase traditional products representing 6 different districts.

Besides, the

Topics : Yogi Adityanath

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