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Wendy's to open 250 cloud kitchens with India's Rebel Foods as virus hits

The US company is experimenting with a new format as the Covid-19 outbreak makes many consumers unwilling or unable to visit traditional stores

Wendy
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A Rebel Foods Pvt cloud kitchen in Mumbai. (Bloomberg)

Saritha Rai | Bloomberg
Wendy’s Co. has struck a deal with India’s Rebel Foods to open about 250 so-called cloud kitchens across the country, one of the most ambitious efforts yet to serve customers through delivery rather than the traditional fast-food stores as the industry adapts to the coronavirus pandemic.

The US company is experimenting with a new format as the Covid-19 outbreak makes many consumers unwilling or unable to visit traditional stores. Cloud kitchens, which derive their name from cloud computing, are remote facilities without seating or cashiers that prepare food exclusively for delivery.

Wendy’s, with nine brick-and-mortar outlets in India, said it

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