Business Standard

Saturday, December 21, 2024 | 11:39 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

What's brewing? Bengaluru's India Coffee House gets a new look to woo youth

The Coffee Board plans to launch ICH cafes in tier-II and tier-III cities through the franchise model

Coffee House, Bengaluru
Premium

India Coffee House, Bengaluru (Photo: Twitter)

BS Web Team New Delhi
Coffee lovers in most cities would know where to find the most distinctive coffee. For many, the address is likely to be the iconic India Coffee House (ICH). The legendary joint is now getting a makeover in its 50th year.

According to a report in The Hindu Business Line, the ICH is being renovated to make it appealing to youngsters, who frequently visit the place not for just a cup of their favourite brew, but also to have lively discussions.

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in