If you thought that Prime Minister Narendra Modi is losing his lustre among TV viewers, think again. Data culled out by Broadcast Audience Research Council India (BARC), which measures TV viewership, showed whenever the PM made an appearance on television, viewership shot up substantially.
The telecast of events, such as the Smart India Hackathon and PM Modi Krishi Unnati Mela, between April and May 2018 on DD News, saw a spike in viewership by 1.4 times and 2.3 times respectively, compared to the previous four weeks in the same time slot. Viewership of the regional news channels rose when the