The Independence Day telecast of the celebrations that take place at the Red Fort every year has always attracted eyeballs, whether it is on public broadcaster Doordarshan or on the many news channels the country has. This year was no different, as the event was covered by more channels than ever and saw an increase in viewership on both the DD and private news channels. Here is the lowdown:
- With all channels covering the event live, Hindi news genre on August 15 (Wednesday) grew by 43 per cent when compared to the previous four Wednesdays (Hindi Speaking Market, males and