 "Hindi entertainment channels, Hindi general entertainment channels, Sony, Zee TV, Star plus, Colors TV, BARC, Broadcast Audience Research Council, zEE tv, TRP, Ormax Media, Viacom18, Star group, regional entertainment channels,Zee Entertainment Enter")
Hindi general entertainment channels (GECs) have lost over a fifth of their viewership in three years.
From 28.5 per cent of total TV viewers watching a Hindi entertainment show on Star Plus, Zee TV, and Colors among other Hindi GECs in 2015, it fell to 22.6 per cent, according to the Broadcast Audience Research Council (BARC) data.
The number of overall TV viewers, however, increased from an average of 21.2 billion impressions in the last quarter of 2015 to 29.2 billion this year.
Except for Zee TV and Sony, almost every major Hindi GEC has lost share.
The Rs 110-billion
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