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Willow TV, the primary broadcaster for cricket in North America, has retained the exclusive media rights in the United States for the VIVO IPL 2017 Twenty20 tournament. Willow previously broadcast the IPL in 2014 as well and set cricket viewership records in the United States.
“Willow is delighted to bring exclusive live coverage of the VIVO IPL 2017 to our viewers across television and digital platforms,” said Vijay Srinivasan, CEO of Willow. “Viewer interest for cricket in the US stands at unparalleled levels, as over 1.4 million households watched the ICC World Twenty20 on Willow in 2016. We look to
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