Business Standard

With baadshah back as Pathaan, here is what drives Brand Shah Rukh: Love

If the last few years dented his persona, Pathaan has shown it was just a fleeting phase

Bollywood actor Shahrukh Khan addresses his fans on his 50th birthday celebration outside his residence, Mannat in Mumbai on Monday, November 2, 2015 PTI Picture
Premium

The film has since gone on to collect Rs 543 crore at the global box office, and the cash registers are still ringing

Akshara Srivastava New Delhi
On January 25, Hindi cinema witnessed something that can only be described as stupefying. Pathaan, starring Shah Rukh Khan, Deepika Padukone, John Abraham, and Dimple Kapadia, opened to Rs 57 crore, the highest-ever opening in Hindi cinema.
 
The film has since gone on to collect Rs 543 crore at the global box office, and the cash registers are still ringing.
 
All of it points to one thing: The baadshah of Bollywood is well and truly back. Five years after his last appearance on the big screen, this was a fitting welcome for the superstar.
 
It has been

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in