At its 200-plus meetings for the upcoming G20 presidency, India will emphasise the "Soul of India" as the main theme, reported The Economic Times. The aim is to fully implement the "India experience" and make sure that each foreign delegate leaves as a "India tourism ambassador."
According to ET, Ogilvy and Mather and McCann Erickson (India) have been shortlisted for branding the country's first G20 presidency and curate each event planned by the G20 secretariat. A leading destination management company and an event management firm will work with Ogilvy & Mather and McCann Erickson (India) to achieve the nation's branding