Tuesday, March 18, 2025 | 06:25 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Xiaomi watch out: Salman Khan heating up smartphone battle with BeingSmart

A manufacturing plant in China has been selected along with the initial phone models

Salman Khan
Premium

Bollywood Actor, Salman Khan during the trailer launch of upcoming film ‘Hero' in Mumbai. Photo: PTI

BS Web Team New Delhi
Bollywood superstar Salman Khan is gearing up to launch a smartphone brand dubbed as ‘BeingSmart’ in India.

According to a report in The Economic Times, Salman’s new smartphone venture would focus on smartphones aimed at entry and mid-range levels. He has reportedly been building an operational management team for the venture, which would be headed by professionals with working experience in companies like Samsung and Micromax.

A manufacturing plant in China has also been selected to build handpicked models that will carry the ‘BeingSmart’ tag.

The smartphones will be sold through online channels and 'Being Human' retail stores initially. 'Being

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in