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You will never smell my world the way i do

According to scientists, whisky's smokiness, the smell of beets and lily of the valley perfume can be different depending on your genetic wiring

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Heather Murphy | NYT
The scent of lily of the valley cannot be easily bottled. For decades companies that make soap, lotions and perfumes have relied on a chemical called bourgeonal to imbue their products with the sweet smell of the little white flowers. A tiny drop can be extraordinarily intense.

If you can smell it at all, that is. For a small percentage of people, it fails to register as anything.

Similarly, the earthy compound 2-ethylfenchol, present in beets, is so powerful for some people that a small chunk of the root vegetable smells like a heap of dirt. For others, that same compound is

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