High street rules Diwali shopping as consumers step out cautiously

Buyers cautiously stepping out, not seen spending much on apparel

The saleswoman at a popular departmental store on Hill Road in Bandra (Mumbai) is trying hard to push a new set of tops to women gathered at the counter. The weekend before Diwali has seen some footfall and she wishes to take full advantage.

Outside the store, though, the picture is different. There are crowds milling around, hawkers selling street wear, and stand-alone shops inviting last-minute buyers. Business is back, but only in pockets, as consumers step out cautiously and retailers seize the opportunity.
 

A study by the Retailers Association of India last month had noted that shopping at high