TVS Motor sees rural markets driving revival in upcoming quarters

The firm sees an opportunity with consumers preferring personal transport to public following the Covid-19 outbreak

TVS Motor has said the sharp drop in two-wheeler sales may partially alleviate in the following quarters. One of the key reasons for that would be the growth in the rural market.

Economic activity and lifestyle spending will rebound, factoring in co-existence with Covid-19. Social distancing (SD) and work-from-home (WFH) practices will see greater prevalence.

"These new long-term practices of social distancing could see consumer preferences change towards personal mobility, which could prove to provide some opportunity, especially to the two-wheeler industry," according to the company's annual report.

The Company is cognizant of this opportunity, and well poised to leverage it with its