2-3x spike in vendor numbers across Indian markets ahead of Diwali: Study

The report by logistics platform also reveals 213% uptick in first-time sellers in tier-3, while tier-2 and tier-1 cities saw a growth of 138% and 175%, respectively

There has been an over 191 per cent increase in sellers in the tier-3 market ahead of Diwali, a near-176 per cent rise in tier-2 cities, and an increase of over 138 per cent in tier-1 cities, from 2020. These were the findings of a recent report from Shiprocket, a tech-enabled logistics and fulfillment platform's annual Festive Season Report for the direct to commerce (D2C) sector, has found.

The report also revealed an uptick of 213 per cent in the percentage of first-time sellers in tier-3 cities, while tier-2 and tier-1 cities saw a growth of 138 per cent and 175