37% consumers check country of origin while e-shopping, says survey

Maximum retail price and discount information are being sought by 82% consumers, besides ratings, reviews and delivery date.

Amid India-China border stand-off that has sparked a campaign in the country to boycott Chinese products, a survey by community platform LocalCircles says only 37 per cent of its respondents said they check the country of origin before making online purchases.
 

The commerce ministry had recently asked e-commerce platforms to ensure that the ‘country of origin’ of all products is clearly listed on their platforms so that consumers can make informed decisions.

 

In the survey, which received over 16,300 responses spread across 239 districts of India, LocalCircles asked consumers about what information they generally look at