52% of Indian MSMEs saw a positive impact post pandemic: PayPal survey

Study says 29% of MSMEs felt business environment in India became more favourable for online sales; for 31% cross-border opportunity was promising

After two years of the pandemic, 52 per cent of small businesses witnessed a positive impact on their business once economies began to reopen, said a survey by PayPal. The survey “MSME Digital Readiness Survey” stated that 29 per cent of the MSMEs found that the business environment in India became more favourable for online sales and for 31 per cent the cross-border opportunity was promising.

The survey further added that there’s been a shift in consumer behaviour induced by the lockdowns. It has paved way for purchasing from virtual stores. MSMEs have positively seen a 65 per cent increase