Adityanath govt banking on MSME scheme in UP to counter unemployment

Yogi government claims loans worth Rs 17,500 crore disbursed to entrepreneurs under ODOP scheme

With electioneering gaining momentum and opposition sharpening attacks on the Narendra Modi government over alleged faltering socioeconomic matrices, including joblessness among youth, the ruling Bharatiya Janata Party (BJP) in Uttar Pradesh is harping on its flagship ‘One District, One Product’ (ODOP) scheme to blunt the upstaging charge.

Launched in January 2018, ODOP is aimed at revitalising the traditional industries and MSMEs associated with each of the 75 districts in UP. Under the scheme, the Yogi Adityanath government has already tied up with e-commerce major Amazon to market UP Khadi products on its platform apart from training artisans.

UP MSME and