Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

Vinod Goyal, managing director of Jaipur-based Mangalam Builders, is discovering a new side of home buyers. After the lockdown, the demand for big houses, that people want to stay and work in rather than just invest in, has gone up; so have prices.
 

Much to the delight of local newspapers and radio stations, Goyal has pushed up Mangalam’s ad budget by about 15 per cent to cash in on this demand. “Any momentum is fantastic. Retail is bouncing back and they need print,” says Girish Agarwal, director, DB Corp. Its flagship Danik Bhaskar is among the leading papers in Jaipur