Business Standard

After outage, Trai puts on hold regulation on pesky SMS for one week

Users failed to receive text messages including one time passwords for online transactions , and banks attributed the glitches to Trai's new regulations which came into effect on Monday

SMS, messages, mobile smartphone, telecom, telcos
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While banks complained of faulty implementation, telecom industry sources said banks had not created a proper template for their text messages despite repeated communication

BS Reporters Mumbai/New Delhi
Responding to the outages felt across banking and e-commerce services, the Telecom Regulatory Authority of India (Trai) has put on hold implementation of its regulations to curb unsolicited commercial communication. Users failed to receive text messages including one time passwords for online transactions , and banks attributed the glitches to Trai’s new regulations which came into effect on Monday.     

The regulator has now given service providers another week to adhere to the norms, though banks and payment gateway firms said on Tuesday that 60-70 per cent of their messages were delivered to customers.

Trai regulations were introduced in 2018 and

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