Amway plans local manufacturing

Amway India, a wholly-owned subsidiary of the $ 5 billion US-based Amway, has chalked out a twin-track strategy to drive growth by having 'big ticket launches' and going in for local manufacturing.

Addressing a press conference, William S Pinckney, the managing director and CEO, Amway India, said, "we have planned a twin-track strategy to drive growth by having 'big ticket launches' and are going in for local manufacturing of more and more products. We have so far invested about Rs 151 crore in India."

Pinckney further said, "we expect to launch about eleven new products in the nutrition and cosmetic category by August. The new products to be launched under the nutrition category are Nutrilite Vitamin C, Nutrilite Vitamin E and Nutrilite Cal Mag. Nutrilite has become a Rs 176 crore brand in India in a span of over two years and we expect it to grow as a Rs 200 crore brand during the current financial year. Under the cosmetic category, the company plans to launch Artistry Cuticle and Nail Conditioner, Artistry Foundations and Artistry Loose Powder."

Pickney added, "these big ticket launches would enable us to offer wider product basket to our independent business owners to help them target more and more consumer segments. Local manufacturing provides us the flexibility in terms of offering our products in multiple pack sizes at more convenient price points."

"We have recently tied-up with Chennai-based Sai Mirra Innopharm Pvt Ltd to indigenously manufacture some of our nutrition and wellness products. Amway India currently offers 45 products in four categories "" nutrition and wellness, personal care, home care and cosmetics. Almost 85 per cent of the products sold by Amway India are now being manufactured within the country through five third-party contract manufacturers," Pinckney said.