Business Standard

Bates Eyes Unorganised Advertisers

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Ishita Ayan Dutt BUSINESS STANDARD

Bates India has decided to focus on unorganised small advertisers in the eastern region as part of its growth strategy.

Amitava Sinha, executive vice-president and general manager, Bates India, said several new categories were emerging in the city and these provided scope for good creative work. Some of these categories are jewellery, biscuits and ice-cream.

Some of the accounts handled by Bates India out of eastern region are Shalimar Paints, Dendrite, Khadim, Lafarge, Polar Fans, ABP, ITC (Gold Flake, Capstan, international brands) and Coke (eastern region).

According to Sinha, the other area which holds potential for growth is retail.

Bates has recently brought the global brand

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First Published: Feb 03 2003 | 12:00 AM IST

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