Breast cancer awareness initiative launched

Three charitable organisations, including Dr Reddy's Foundation for Health Education, have joined hands to bring about awareness on breast cancer among women besides providing free screening for the same in collaboration with Jarvis Breast Cancer Screening Center, London.

The other two are Hyderabad-based Ushalakshmi Breast Cancer Foundation and MKC Trust Roko Cancer Campaign founded by Ajinder Pal Singh Chawla, a non resident Indian from London.

P Raghu Ram, CEO of Ushalakshmi Foundation and director, Krishna Institute of Medical Sciences, said half of the breast cancer patients in India are estimated to have been succumbing to the disease due to lack of awareness and late detection. The country has the incidence of one lakh new breast cancer cases every year.

The partnership entered with Jarvis for quality assurance of the screening tests are being undertaken through mobile screening facilities set up by them.

K Satish Reddy, MD and CEO, Dr Reddy Laboratories, said "Our endeavour is to adopt a holistic approach in tackling cancer menace by bringing awareness on preventive aspects of the issue."