The Centre will develop a framework to keep a check over fake reviews on e-commerce websites. The Department of Consumer Affairs (DoCA), after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally, will develop the framework.
DoCA in association with the Advertising Standards Council of India (ASCI) along with various stakeholders like e-Commerce entities, consumer forums, law universities, lawyers, FICCI, CII, consumer rights activists and others in a meeting discussed the magnitude and roadmap ahead for fake reviews on websites. E-commerce firms like Amazon, Flipkart, Reliance and Tata participated in the meeting,