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Centre to develop framework to check fake reviews on e-commerce websites

Department of Consumer Affairs held meeting with stakeholders including Amazon, Flipkart, Reliance and Tata to discuss issues arising due to fake and deceptive online reviews

ecommerce
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Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on platforms.

Peerzada Abrar Bengaluru
The Centre will develop a framework to keep a check over fake reviews on e-commerce websites. The Department of Consumer Affairs (DoCA), after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally, will develop the framework.

DoCA in association with the Advertising Standards Council of India (ASCI) along with various stakeholders like e-Commerce entities, consumer forums, law universities, lawyers, FICCI, CII, consumer rights activists and others in a meeting discussed the magnitude and roadmap ahead for fake reviews on websites. E-commerce firms like Amazon, Flipkart, Reliance and Tata participated in the meeting,

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