Cable operators in the city as well as the MSOs who spoke to Business Standard said the full impact of competition, post-CAS, would be felt only when popular regional channels like KTV from Sun TV and Raj Digital Plus from Raj TV go back to being pay channels.
Another challenge that is yet to be addressed in Chennai is the difference in encrypting-decrypting technology used by the MSOs. Hathway for one, uses the NDS technology while SCV uses the Irdeto technology.
This difference in technology means, users who buy the STB from either of the two MSOs would be left without a choice of switching from one to another, when moving localities, due to unsatisfactory service or change of residence to a locality where only one MSO operates.
Deepak Khanolkar, director, Telenext Convergence, a domestic STB manufacturer said,