The CII is taking a delegation of Indian film directors, producers and financers, to the American Film Market (AFM) in Santa Monica, California.
The delegation is scheduled to be in Santa Monica from February 19 to 26.The delegation comprises producers, directors and other film industry personalities.
The AFM would feature more than 7,000 individuals from the film industry conducting business of over $500 million in production and distribution deals.
The objective of CII's delegation to the AFM would be to promote the Indian film industry in Hollywood and around the world.
The delegation will also focus on core learnings from the international industry, with special thrust on production processes, corporate procedures and legal policies.
CII would be providing this platform to the Indian film industry to enable them to market their products and services in the international arena.
The CII delegation aims to increase international visibility for the Indian film industry, and to create significant business oppportunties and give momemtum to this intiative around the world.
