Consumers switching back to buying regular or mid-priced packs in FMCG

Mid-priced packs in fast moving consumer goods (FMCG) have started seeing an increase in consumer spending in the past three to four weeks, the Economic Times report said. 

The demand for regular packs has revived especially in categories like snacks, biscuits, edible oil, and detergents after more than a year, indicating increased spending from consumers which may help the FMCG sector in recovery.

According to the report, the manufacturers said that sales increased for mid-priced or regular packs that are mostly priced between Rs 30 and Rs 80-90 in both cities and tier-I towns, including in modern retail and e-commerce as consumers