Course in rural marketing & communication

The Rural Network and the Management Development Centre of LIBA (Loyola Institute of Business Administration), Chennai ,have come together to announce a short duration part-time course in 'Rural Marketing & Communication' in view of the vast potential of the growing rural market.

Rural Network is an informal alliance of leading players in rural marketing viz. Anugrah Madison, Chennai, MART-Delhi, Rural Relations, Pune, and Sampark, Mumbai.

To be conducted over the weekends at LIBA in Chennai, the three-month certificate course is aimed at the middle and senior managers in marketing and management functions in corporates, as well as the media and client service personnel in ad agencies.

The course will help participants acquire advanced knowledge on rural marketing. The whole course is structured to be less theoretical and more practical by the involvement of leading practitioners of rural marketing and communication as visiting faculty.