Paytm Mall said on Sunday that it will partner with over 10,000 kirana or local stores, small shops, and businesses for hyperlocal deliveries, joining a growing race amongst e-commerce firms to remain relevant amid the ongoing coronavirus (Covid-19) pandemic.
Its larger rivals- Amazon and Walmart-owned Flipkart - have also announced similar plans. Reliance JioMart's partnership with WhatsApp is also a step in the same direction.
Paytm Mall has been investing in scaling its hyperlocal operations over the last few weeks and is now offering delivery of grocery essentials in more than 100 cities across the country and plans to scale