With companies increasingly taking the digital route to expand into small towns in India, it has become even more critical to bring the unbanked into the fold. In this context, a recent survey by Nielsen India finds that there is a long distance to travel for companies that want to convert rural India into a cashless consumer economy. But payments banks are transforming the landscape by changing the way migrant workers remit money and could hold the key to the future
- In India, just 63% of adults have access to the formal financial system. Financial inclusion in rural India, which houses