Demonetisation, GST fostered trademark protection awareness in India

Huge qualitative improvement seen in filing of trademark applications by firms, says senior official

While the jury is still out on the effects of demonetisation and Goods and Services Tax (GST) on the Indian economy, the two steps seem to have fostered awareness about the protection of trademark and intellectual property (IP) by businesses.

Since, demonetisation and GST are intended to move the domestic economy from cash to digital and formal ecology, Indian business establishments are now realising the long term benefits accruing from protecting their trademarks, brands and IP, deputy registrar Trademarks and Geographical Indication (GI) R A Tiwari told Business Standard here.

“In the aftermath of demonetisation and GST, there has been