Draft e-commerce policy soon, to be stricter on data norms and discount

Pricing - a prime complaint of domestic retailers - is set to be the focus, with the government considering an annual review of discounts given by e-marketplaces.

The government is set to release the second draft of the proposed e-commerce policy soon, which would focus on domestic traders and have more scrutiny on predatory pricing, multiple people in the know said.

While no decision has been taken on the deadline for the final policy, sources said Department for Promotion of Industry and Internal Trade (DPIIT) Secretary Guruprasad Mohapatra is set to hold a review with his team in the next few days to take stock of the draft policy and submit it to the commerce minister.
 

Sources add that the DPIIT is planning its own set of recommendations