Draft ecommerce rules seek end to flash sales but consumers don't: Survey

As many as 72 per cent people believe the government should not restrict e-commerce websites/apps from offering heavy discounts or sales, as proposed in the amendments to Consumers Protection (ecommerce) Rules, 2020, a survey by community social media platform LocalCircles has found.

The rules, among other things, propose that e-commerce companies not be allowed to organise flash sales that allows sales of goods or services at significantly reduced prices and high discounts.

The Ministry of Consumer Affairs, Food and Public Distribution has sought public opinion on these proposals by July 21.

LocalCircles conducted detailed studies to gauge consumers’ pulse on