Draft guidelines for e-commerce firms talk tough on deep discounting

The draft further said that e-commerce firms cannot fabricate product and consumer reviews or exaggerate the quality

Jumping into the fray to act against deep discounting by e-commerce firms and regulate the sector, the consumer affairs ministry has brought out a draft of the proposed ‘Model Framework for Guidelines’ on e-commerce for consumer protection.

Just like the guidelines on foreign direct investment (FDI) in e-commerce, as well as some of the recommendations in the much delayed e-commerce policy, ‘level playing field’ is a common theme the Department of Consumer Affairs has also aired in its draft.

“An e-commerce entity shall not directly or indirectly influence the price of the goods or services and shall maintain a level