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Drug makers want free hand in pricing and advertising OTC drugs

Currently there are no specific regulations governing the sale of OTC products and this impacts both patient safety and access, says OPPI

As part of $4.2-bn global deal, P&G to acquire Merck India for Rs 12.9 bn
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Aneesh Phadnis Mumbai
Drug makers want the government to exempt over-the-counter (OTC) products from price control and lift the restrictions on advertising.

These are among recommendations made by a task force consisting of domestic and foreign drug makers. Currently there are no specific regulations governing the sale of OTC products and this impacts both patient safety and access, Organisation of Pharmaceutical Producers of India (OPPI) said on Friday. The recommendations are in response to a government proposal for a policy to regulate OTC sales.

Many drugs, such as those for common ailments like fever and pain, are sold as OTC abroad but require

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