For summertime business, food products firms flock to rural India

Dabur said that a long summer would be good for products, particularly its beverages and glucose portfolio

Food companies are betting on rural growth and consumption, as concerns remain about a long, dry summer of scarce rains.

While the food business grew due to price-led factors in Financial Year 2023 (FY23), industry experts expect it to be driven by volumes in the new financial year.

Fast-moving consumer goods (FMCG) companies are preparing new offers and building inventories, anticipating a strong demand for products in summer.

For food majors, a slowdown in rural demand has been a major concern for the past 4-5 quarters. For FMCG major Dabur, rural demand slump has bottomed out and it is witnessing