E-commerce firms ready to comply on 'country of origin' after DPIIT meeting

The companies have been told to come back for the next meeting in about two weeks and provide suggestions and provide information about the challenges they may face to implement the said feature

E-commerce firms have verbally agreed to check with sellers on the issue of displaying the country of origin next to products listed on their platforms after a meeting with the Department for Promotion of Industry and Internal Trade on Wednesday. 

The companies have been told to give suggestions and information at the next meeting, to be held in about two weeks, about the challenges in implementing such a feature.

According to people aware of the proceedings, the virtual meeting was attended by about 15 companies, including Amazon, Flipkart, Paytm Mall, ShopClues, and JioMart. 

“The meeting was held to get stakeholder feedback on incorporating