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The year 2021 has been nothing short of a roller-coaster ride for the world’s largest online retailer, Amazon, even as it kick-started its annual Great Indian Festival Sale 2021 on Sunday.
Doing business in India hasn’t been easy for global e-commerce giants, such as Amazon and Walmart-backed Flipkart. From being embroiled in legal battles and dealing with accusations of circumventing domestic laws from offline traders to grappling with a changing policy landscape, these companies continue to stare at a plethora of challenges that lie ahead.
Last month, Amazon initiated an investigation into the conduct of its legal representatives in India,
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