In your new book, Trust: Creating the Foundation for Entrepreneurship in Developing Countries, you emphasise building trust is key to enterprise success, more so in an emerging market, and cite examples where entrepreneurs have gone out of their way to innovate and find solutions to local problems? Given the constraints they work with, how challenging is innovation in the developing world?
It's very challenging indeed, but also very exhilarating, with large personal and societal payoffs. One of the main initial challenges in my view has to do with accessing risk capital. Now, in countries such as China and India, this has