Entry-level, premium bikes buck trend by reporting growth amid slowdown

At a time the overall sales of two-wheeler segment dropped by 16.18 per cent during April-September 2019, the entry-level motorcycles (110-125 cc) and premium bike (500-800cc) segments have bucked the trend by reporting a growth. 

The premium motorcycle segment saw a seven-fold jump in domestic sales during April to September, at 13,982 units against 1,826 units a year ago, driven by two Royal Enfield products, which accounted for nearly 90 per cent of this market. The category has also done well in exports. Siam data shows domestic sales of 500-800cc two-wheelers rose to 2,155 units in September 2019 from 302 units,